Using Custom Printed Tape To Build Brand Recognition

Advertising your company and building brand recognition seems to involve some complex and expensive steps. The good news is that multiple steps involved in building brand recognition do not cost you much time and money. Yet, they are as effective as any other marketing method. One of the most considerable ways to earn brand recognition is to use custom printed packing tape.

Here are some reasons why choosing a custom printed packing tape over a plain-looking tape is more beneficial.

Why use custom printed tape?

• The most fundamental advantage of using custom printed tape is that it helps increase your brand exposure. Using this tape makes your packages noticeable from the moment they leave your warehouse until reaching the customers’ doorsteps.
• With the help of printed tape, you emphasize that you have confidence in your products, and you are ready to pay attention to their details. That can help build the first good impression.
• Using printed tapes makes your packages more tamper-evident. That means you and your customers will be able to identify any tampering attempt quickly. It can help enhance your product safety significantly.
• Using printed packing tape, you can make your product more traceable. You can attach batch information and supplier’s details to the packing tape. That will help you make sure that package handlers do not end up putting your package in the wrong shipment.
• You can benefit from custom printed tape significantly when using a printed box is out of the question due to budget constraints or any other reason. Using it on plain boxes allows you to showcase your brand.

Printed tape options

You can choose from a variety of color options in printed tapes. You can print flood color onto the background and additional colors on the top.

You can also choose from different types of tape in terms of the materials used in their making.

Vinyl

• This tape is better than polypropylene tape in terms of tack and strength.
• It releases from the roll quietly.
• While it is strong, it can be ripped easily from the roll.
• It offers a long-lasting adhesion.

Acrylic

• This tape costs lower than vinyl tape.
• While it is strong and efficient, it makes noise when releasing from the roll.
• It works better with hand-held tape dispensers.
• Hand-held tape dispensers for this tape cost lower than other tape dispensers available.

Summary

Custom packing tape works well with all packaging applications. It is as durable as standard packing tape. The additional branding advantage makes this tape more effective in e-commerce packaging, especially when you want to avoid using printed boxes due to high costs. You can print a design, brand message, production use instructions, or business logo on these tapes to help your package stand out during the supply chain. It allows you to be loud and clear with your marketing strategy.

If you want to get these tapes, your best bet is to contact a packaging supplier. You can discuss your design options and ask for recommendations. Those vendors are usually experts in their fields, so they will give you the most appropriate suggestions.

Making your Packaging Interactive through Games and AR

Interactive packaging is a new way to get customers to engage with your product through unique digital experiences. AR and games, or gamification are two of the most popular ways.

Technology is all over the place. Everyone has it, so it makes sense why there’s some ways for you to enhance the consumer experience, and really make it so that you’re able to really create and enjoy an exciting sort of experience.

Here, we’ll go over the ways to enhance your consumer experience through this, and how interactive packaging is changing the way things are going.

Technology for Digital Content 

These days, we all have phones. Kids have tablets and phones, and adults do as well.   It's important to make sure that your packaging does have some form of digital incentive these days. 

AR, or augmented reality, is one of the main features. This is where you change and manipulate reality through the packaging that you have.   This, of course, ensures that you’re able to get the most that you can out of your packaging content. 

You can also use QR, or quick-response codes that people can scan to get various tutorials and games for their product. Some even allow for you as well to have some various QR codes that will take the person to promotions, or even some digital collectables. 

Some companies have jumped on the NFT train, where if they sell a unique item, the person can claim an NFT by buying this. 

It’s a great way for you to really make it work, and also gives you a unique way for you to get everything that you want out of this. 

NFC, or near-field technology is also good if you have consumers that can pair the products.   This can be great for items that do have some compatibility with each other, crafting a unique, exciting experience for everyone. 

Packaging for Storytelling 

With this same technology, you can also use the packaging for interactive storytelling, or a rewards system, gamifying everything.

For instance, if you have a product people can collect, they can scan the items and get a freebie from you.   

You can also have them get a QR code that will unlock some great regards. They can scan it, and after a few purchases, they get a coupon or a free item.   This is a great way to get repeat buyers. 

Food and beverage companies already do this, such as check-in systems. Product companies can do the same. Integrating a game into everything is great, as it gives people a chance to get the rewards that they want to have. 

The benefits and Challenges 

These days, there’s a lot of benefits to adding technology to your packaging. It improves the customer engagement, getting customers interested in what your company is doing, and how they can engage with this.

The second thing is that it also creates better brand loyalty. Many companies see benefits in working with brands, so that a lot of times they can get the help and care they need if a problem arises. Making it so that you’re a trusted brand is important, and you’ll be grateful that you’re able to do it. 

AR and other integrated technology is great for brands. By doing this, you’ll be able to better understand the people that work underneath you, and in turn also help to ensure that the product is enjoyable for customers. Creating packaging that they can interact with is memorable and while it may cost a lot at the beginning, the overall price of this is worth it.

Should you Package items Together, or separately

When you’re packing items for customers, the initial goal is to get this out to the hands of the customers.  But you’ve got two options. Do you ship these items separately, or should you put them all together into one box in order to save up on costs? 

Here is the answer to that, and when you should use each 

When to go Solo 

You want to go solo when you’re working with a couple of different instances 

The first are items that are large and fragile. Some also demand a lot more TLC than others do. For instance, let’s look at TVs and other big electronics that are super fragile. In order to get the items from one point to the next, you need to carefully pack this with some supports made of Styrofoam on all of the corners. This is done to keep this secured within shipping boxes, and to protect all of this from exterior bumps within the box. One good rule of thumb is to make sure that all equipment is packaged separately if they’re fragile. This is also used to prevent damage from product motions.

The second reason is partial orders. Some might do this if items are not in stock. Items not in the inventory don’t need to be held up until the item arrives at the door of the customers, so make sure that you don’t make this happen. 

When to Package together  

So, when should they go together? 

Well, your first is if you’re trying to save a few bucks on the shipping costs. This is something that companies do opt in order to save some money. The prices aren’t totally based on the weight, but also on the handling of this. Having two of the boxes that weigh the same are going to cost a lot more to ship due to the handling fees. If it’s cheaper to go together, then you’ll want to package these together.

Items that are small and fragile actually work better if you package them together. Cutlery and dishes for instance can be put together. If you add form sheets in between this, it packages them better. You’ll also benefit from void fill and the like if you do this.

You can get foam pouches, foam sheets, and the like that absorb the shock too. That way, you don’t have to worry about them being abrasive and hurting one another in the process. That’s something a lot of people do enjoy, and what they like too from this as well.

Finally, items that are in bulk, or larger quantities are also good to ship together. If you’re sending out items as a resale for vendors, or in large numbers, you’ll be able to save a lot of money on the product costs if you do this. you’ll be able to ship this out faster, and the shipping fees are a lot cheaper for you to fully recoup in the process too.

One big solution to the packaging Lowes is to hand this over to shipping services, and fulfillment companies that’ll offer efficient and consistent options for this. when you have fulfillment services take control of all of this, they basically will handle everything, so that you don’t have to. If you’re sick of trying to mess with the logistics of things, and want to just get the products out here, and into the customer’s hands, then this is the better way to do this. they’ll be able to net a ton of results, and you’ll be grateful that you’re able to do this as a result.

Dynamic Shipping to adjust Supplies within Transit

When you’re packaging for a lot of different locations, one thing you must do is protect the item from temperature changes and sudden impacts. Various supplies are used to help with this, known as dynamic packaging. 

Here, we’ll go over what dynamic shipping supplies are, and how, through their adjustment within transit, companies are able to improve their shipping supplies and get them to customers in short order. 

New Technological innovations 

These days, you’ve got so many different innovations.

One is materials that expand and contract based on the locations.   These materials can be inflatable, and, when a sensor is tripped, it can get rid of the air, or expand to fill up the packaging once more. great for when you have packaging that needs some Adjustments end route.

There are also various gel layers that solidify on impact. These work like air cushioning so that, when something hits the ground, it immediately hardens up.

There are also temperature-controlled items where, if the outside temperature gets above the shipping threshold, it can activate ice blocks or heat in order to warm or cool the times. 

Who uses these? 

A lot of environments use this type of dynamic packaging. The goal is to make sensitive products make it from the seller to the customer. Electronics are a major one, because they can protect against jostles and tossing about.   While anti-static foam works well, it only has so much capability, especially when working with items over long distances that need the extra work.

The other application is pharmaceuticals. These items are sensitive, and only have a certain amount of time before the medication spoils. Getting these items to the customer in time can make or break the medicine, so you want some kind of dynamic shipping to make this possible.

Finally, we’ve got luxury goods. High-end items need to be protected, and dynamic packaging offers just that, and so much more. 

The challenges of this type of Packaging 

The biggest challenge is that production costs are a lot. With new technology comes prices that are always a little bit on the higher end, so it might not be feasible for all sorts of newer people.

Environmental concerns is another. While some of this dynamic packaging works, it isn’t as good for the environment. Air pillows are a good example, as they’re made of plastic. With more and more eco-friendly incentives these days, you get packaging that’s good for the environment, and good of course, for the packaging too.

Finally, there is the problem of reliability. Ensuring this is the final challenge many people go through with their packaging. When you’re able to make this possible, and to really improve on the packaging in a dynamic, easy-to-use manner, it builds a better experience, and packaging of all kinds. 

Future Technologies 

There's some future technologies and growth in the world of dynamic packaging, especially with autonomous and drone shipping systems. Some companies like amazon have tried the one shipping already, sending out various packages to different people with the aid of drone technology. It hasn’t totally caught on yet, but we might be seeing more of it.

Then there is the growth of AI. Commonly seen in the world of packaging, more and more people are enjoying the effects of having AI get the packaging to you. if there is AI-enabled technology, it is then added to the product, and kept in a manner where it’s easy for you to use it.

With so many different and new ways to really encourage dynamic packaging, businesses are catching on to use it. 

Is it Possible to Vacuum seal Every Bag Out there

Vacuum packaging is a new and revolutionary way in order to get rid of the air that’s in a container. It changes the atmosphere.  When you remove or reduce the oxygen, it boosts the shelf life by many times longer especially when items aren’t vacuum sealed. 

It’s a way to keep things preserved without needing chemicals. 

However, can you do this with every single bag? The short answer is not really. Most bags aren’t going to be able to work, so you need to make sure that you get the right bags before you do this.

Why won’t every single bag work? Well, it’s because of the rate of transmission of oxygen.  It’s basically how the air comes out of the bag after the sealing process. 

There are bags that have higher rates of oxygen transmission, which means they’re too porous, and air escapes this.  polypropylene and polyethylene also is another one that has a high rate.  That means that the air that’s removed will not be able to hold a vacuum, and that vacuum is lost once it’s closed up. 

You need specific types of barrier bags for the job, which is basically a barrier that’s put inside the bag.  This also does determine the type of oxygen transmission that happens. 

You want something that’s about 10 cc/100 in 2/24 for this to work.  This means that only 10 cubic centimeters of air lost in 100 inches of bag are lost in 24 hours. 

Now, in contrast, a standard bag that is about 450cc/100in 2/24 is not going to work.  It’s much larger, and often, it will impact the type of bag you need.

So what works? Well, here are some options. 

A Co Extruded Poly or Nylon Woven Bag 

This is a type of bag that’s used for all types of products. These ply woven kinds of bags are great for cheeses, meats, and a lot more, with most common of these being about 3 millimeters in thickness, and they have an OTR of less than five. 

They’re perfect as freezer bags, and packaging items for many months.  Sometimes, you can put dried fruit in there, and it will last months. The vacuum that’s used for the trail mix bags out there is held at different temps, including room temps.  The texture and taste had not changed and was still very fresh. 

This is one that’s good, and if you’re worried about the possible oxygen transmission, get a thicker bag to prevent this. 

Coextruded Nylon and Poly EVOH Bags 

This is another type of bag with EVOH in it, known as ethylene vinyl alcohol, and is mixed directly with the bag resin to create more of a barrier. It does give a grainier look to it than normal co-extruded bags.

This advantage is a lower transmission rate of oxygen.  This is something that can be good as well to add extra protection and is great for all products that might get compromised with the use of too much oxygen. Some products won’t spoil either, especially with these higher transmission rates of oxygen. However, some smells and flavors might be altered. This slight change might be good for some people, especially if they want to preserve items as well prior to them being packaged fully.

Getting the right bag matters, so make sure that you spend time finding the right barrier bags and other items to help with vacuum sealing, and you’ll be able to, through the use of this, build the ideal packaging experience that you wish to have too.