Making your Packaging Interactive through Games and AR

Interactive packaging is a new way to get customers to engage with your product through unique digital experiences. AR and games, or gamification are two of the most popular ways.

Technology is all over the place. Everyone has it, so it makes sense why there’s some ways for you to enhance the consumer experience, and really make it so that you’re able to really create and enjoy an exciting sort of experience.

Here, we’ll go over the ways to enhance your consumer experience through this, and how interactive packaging is changing the way things are going.

Technology for Digital Content 

These days, we all have phones. Kids have tablets and phones, and adults do as well.   It's important to make sure that your packaging does have some form of digital incentive these days. 

AR, or augmented reality, is one of the main features. This is where you change and manipulate reality through the packaging that you have.   This, of course, ensures that you’re able to get the most that you can out of your packaging content. 

You can also use QR, or quick-response codes that people can scan to get various tutorials and games for their product. Some even allow for you as well to have some various QR codes that will take the person to promotions, or even some digital collectables. 

Some companies have jumped on the NFT train, where if they sell a unique item, the person can claim an NFT by buying this. 

It’s a great way for you to really make it work, and also gives you a unique way for you to get everything that you want out of this. 

NFC, or near-field technology is also good if you have consumers that can pair the products.   This can be great for items that do have some compatibility with each other, crafting a unique, exciting experience for everyone. 

Packaging for Storytelling 

With this same technology, you can also use the packaging for interactive storytelling, or a rewards system, gamifying everything.

For instance, if you have a product people can collect, they can scan the items and get a freebie from you.   

You can also have them get a QR code that will unlock some great regards. They can scan it, and after a few purchases, they get a coupon or a free item.   This is a great way to get repeat buyers. 

Food and beverage companies already do this, such as check-in systems. Product companies can do the same. Integrating a game into everything is great, as it gives people a chance to get the rewards that they want to have. 

The benefits and Challenges 

These days, there’s a lot of benefits to adding technology to your packaging. It improves the customer engagement, getting customers interested in what your company is doing, and how they can engage with this.

The second thing is that it also creates better brand loyalty. Many companies see benefits in working with brands, so that a lot of times they can get the help and care they need if a problem arises. Making it so that you’re a trusted brand is important, and you’ll be grateful that you’re able to do it. 

AR and other integrated technology is great for brands. By doing this, you’ll be able to better understand the people that work underneath you, and in turn also help to ensure that the product is enjoyable for customers. Creating packaging that they can interact with is memorable and while it may cost a lot at the beginning, the overall price of this is worth it.