Brand Packaging Solutions To Help Create Business Identity

If you want to achieve business success, you have to pay a significant amount of attention to creating a business identity. You can connect with your audience and potential customers in a better way by establishing a tone and style to represent your business in the marketplace. As a result, you will earn benefits such as a rise in consumer interest, brand loyalty, and a higher perception of the product quality. All these benefits will help you stand out from your competition.

Creating a business identity starts with creating a logo and uniform design and focusing on social media and other marketing channels. Then you will have to make sure that your product permeates your entire business, from your clothes to product packaging.

Using brand packaging solutions to form a business identity

Although it doesn’t seem to make much difference, the boxes you use to deliver your product can contribute to developing your brand identity pretty significantly.

You may know the processes Amazon and other e-commerce giants use to deliver their products to customers. The branded packaging solutions they employ are straightforward yet uniform. That doesn’t, however, mean that using fancy designs and bold colors is not recommended. You just have to be uniform with your approach if you want to build a brand identity.

The most crucial element to get success with branded packaging is to make sure that you choose the right packaging solutions. The fundamental purpose of branded packaging is to convey who you are and what you offer without saying a word.

Tip to use brand packaging to create a brand identity

With the help of branded packaging, you can achieve several marketing objectives and goals. Here are some tips to help you create an impressive and functional branded packaging solution for your business.

Considering the brand message you want to convey

No matter how fancy your packaging is, it will have very little impact if it fails to convey the required brand message. A wrong brand message can be even more harmful. The best approach is to understand the kind of information you want your brand to share with your customers.

Figuring out the right way to use brand packaging solutions

Let’s explain it with an example. Suppose you have a product that consists of natural and non-toxic materials or ingredients. The reason you have this product is that your customer base is more attracted to natural products and sustainability. In such a scenario, you would have to use sustainable packaging materials to make your product stand out more in front of your potential and existing customers.

Working with a professional packaging supplier and designer

Using poor-quality packaging supplies would be the last thing you want. The design and quality of your packaging materials play a significant role in bringing your product to your audience’s attention. That is why you have to make sure that the source of your packaging supplies offers you the best quality packaging materials. You can discuss your requirements with your packaging vendor and designing experts to create top-quality packaging solutions for your products.

Making your Packaging Interactive through Games and AR

Interactive packaging is a new way to get customers to engage with your product through unique digital experiences. AR and games, or gamification are two of the most popular ways.

Technology is all over the place. Everyone has it, so it makes sense why there’s some ways for you to enhance the consumer experience, and really make it so that you’re able to really create and enjoy an exciting sort of experience.

Here, we’ll go over the ways to enhance your consumer experience through this, and how interactive packaging is changing the way things are going.

Technology for Digital Content 

These days, we all have phones. Kids have tablets and phones, and adults do as well.   It's important to make sure that your packaging does have some form of digital incentive these days. 

AR, or augmented reality, is one of the main features. This is where you change and manipulate reality through the packaging that you have.   This, of course, ensures that you’re able to get the most that you can out of your packaging content. 

You can also use QR, or quick-response codes that people can scan to get various tutorials and games for their product. Some even allow for you as well to have some various QR codes that will take the person to promotions, or even some digital collectables. 

Some companies have jumped on the NFT train, where if they sell a unique item, the person can claim an NFT by buying this. 

It’s a great way for you to really make it work, and also gives you a unique way for you to get everything that you want out of this. 

NFC, or near-field technology is also good if you have consumers that can pair the products.   This can be great for items that do have some compatibility with each other, crafting a unique, exciting experience for everyone. 

Packaging for Storytelling 

With this same technology, you can also use the packaging for interactive storytelling, or a rewards system, gamifying everything.

For instance, if you have a product people can collect, they can scan the items and get a freebie from you.   

You can also have them get a QR code that will unlock some great regards. They can scan it, and after a few purchases, they get a coupon or a free item.   This is a great way to get repeat buyers. 

Food and beverage companies already do this, such as check-in systems. Product companies can do the same. Integrating a game into everything is great, as it gives people a chance to get the rewards that they want to have. 

The benefits and Challenges 

These days, there’s a lot of benefits to adding technology to your packaging. It improves the customer engagement, getting customers interested in what your company is doing, and how they can engage with this.

The second thing is that it also creates better brand loyalty. Many companies see benefits in working with brands, so that a lot of times they can get the help and care they need if a problem arises. Making it so that you’re a trusted brand is important, and you’ll be grateful that you’re able to do it. 

AR and other integrated technology is great for brands. By doing this, you’ll be able to better understand the people that work underneath you, and in turn also help to ensure that the product is enjoyable for customers. Creating packaging that they can interact with is memorable and while it may cost a lot at the beginning, the overall price of this is worth it.

Should you Package items Together, or separately

When you’re packing items for customers, the initial goal is to get this out to the hands of the customers.  But you’ve got two options. Do you ship these items separately, or should you put them all together into one box in order to save up on costs? 

Here is the answer to that, and when you should use each 

When to go Solo 

You want to go solo when you’re working with a couple of different instances 

The first are items that are large and fragile. Some also demand a lot more TLC than others do. For instance, let’s look at TVs and other big electronics that are super fragile. In order to get the items from one point to the next, you need to carefully pack this with some supports made of Styrofoam on all of the corners. This is done to keep this secured within shipping boxes, and to protect all of this from exterior bumps within the box. One good rule of thumb is to make sure that all equipment is packaged separately if they’re fragile. This is also used to prevent damage from product motions.

The second reason is partial orders. Some might do this if items are not in stock. Items not in the inventory don’t need to be held up until the item arrives at the door of the customers, so make sure that you don’t make this happen. 

When to Package together  

So, when should they go together? 

Well, your first is if you’re trying to save a few bucks on the shipping costs. This is something that companies do opt in order to save some money. The prices aren’t totally based on the weight, but also on the handling of this. Having two of the boxes that weigh the same are going to cost a lot more to ship due to the handling fees. If it’s cheaper to go together, then you’ll want to package these together.

Items that are small and fragile actually work better if you package them together. Cutlery and dishes for instance can be put together. If you add form sheets in between this, it packages them better. You’ll also benefit from void fill and the like if you do this.

You can get foam pouches, foam sheets, and the like that absorb the shock too. That way, you don’t have to worry about them being abrasive and hurting one another in the process. That’s something a lot of people do enjoy, and what they like too from this as well.

Finally, items that are in bulk, or larger quantities are also good to ship together. If you’re sending out items as a resale for vendors, or in large numbers, you’ll be able to save a lot of money on the product costs if you do this. you’ll be able to ship this out faster, and the shipping fees are a lot cheaper for you to fully recoup in the process too.

One big solution to the packaging Lowes is to hand this over to shipping services, and fulfillment companies that’ll offer efficient and consistent options for this. when you have fulfillment services take control of all of this, they basically will handle everything, so that you don’t have to. If you’re sick of trying to mess with the logistics of things, and want to just get the products out here, and into the customer’s hands, then this is the better way to do this. they’ll be able to net a ton of results, and you’ll be grateful that you’re able to do this as a result.

Is it Possible to Vacuum seal Every Bag Out there

Vacuum packaging is a new and revolutionary way in order to get rid of the air that’s in a container. It changes the atmosphere.  When you remove or reduce the oxygen, it boosts the shelf life by many times longer especially when items aren’t vacuum sealed. 

It’s a way to keep things preserved without needing chemicals. 

However, can you do this with every single bag? The short answer is not really. Most bags aren’t going to be able to work, so you need to make sure that you get the right bags before you do this.

Why won’t every single bag work? Well, it’s because of the rate of transmission of oxygen.  It’s basically how the air comes out of the bag after the sealing process. 

There are bags that have higher rates of oxygen transmission, which means they’re too porous, and air escapes this.  polypropylene and polyethylene also is another one that has a high rate.  That means that the air that’s removed will not be able to hold a vacuum, and that vacuum is lost once it’s closed up. 

You need specific types of barrier bags for the job, which is basically a barrier that’s put inside the bag.  This also does determine the type of oxygen transmission that happens. 

You want something that’s about 10 cc/100 in 2/24 for this to work.  This means that only 10 cubic centimeters of air lost in 100 inches of bag are lost in 24 hours. 

Now, in contrast, a standard bag that is about 450cc/100in 2/24 is not going to work.  It’s much larger, and often, it will impact the type of bag you need.

So what works? Well, here are some options. 

A Co Extruded Poly or Nylon Woven Bag 

This is a type of bag that’s used for all types of products. These ply woven kinds of bags are great for cheeses, meats, and a lot more, with most common of these being about 3 millimeters in thickness, and they have an OTR of less than five. 

They’re perfect as freezer bags, and packaging items for many months.  Sometimes, you can put dried fruit in there, and it will last months. The vacuum that’s used for the trail mix bags out there is held at different temps, including room temps.  The texture and taste had not changed and was still very fresh. 

This is one that’s good, and if you’re worried about the possible oxygen transmission, get a thicker bag to prevent this. 

Coextruded Nylon and Poly EVOH Bags 

This is another type of bag with EVOH in it, known as ethylene vinyl alcohol, and is mixed directly with the bag resin to create more of a barrier. It does give a grainier look to it than normal co-extruded bags.

This advantage is a lower transmission rate of oxygen.  This is something that can be good as well to add extra protection and is great for all products that might get compromised with the use of too much oxygen. Some products won’t spoil either, especially with these higher transmission rates of oxygen. However, some smells and flavors might be altered. This slight change might be good for some people, especially if they want to preserve items as well prior to them being packaged fully.

Getting the right bag matters, so make sure that you spend time finding the right barrier bags and other items to help with vacuum sealing, and you’ll be able to, through the use of this, build the ideal packaging experience that you wish to have too.