Brand Packaging Solutions To Help Create Business Identity

If you want to achieve business success, you have to pay a significant amount of attention to creating a business identity. You can connect with your audience and potential customers in a better way by establishing a tone and style to represent your business in the marketplace. As a result, you will earn benefits such as a rise in consumer interest, brand loyalty, and a higher perception of the product quality. All these benefits will help you stand out from your competition.

Creating a business identity starts with creating a logo and uniform design and focusing on social media and other marketing channels. Then you will have to make sure that your product permeates your entire business, from your clothes to product packaging.

Using brand packaging solutions to form a business identity

Although it doesn’t seem to make much difference, the boxes you use to deliver your product can contribute to developing your brand identity pretty significantly.

You may know the processes Amazon and other e-commerce giants use to deliver their products to customers. The branded packaging solutions they employ are straightforward yet uniform. That doesn’t, however, mean that using fancy designs and bold colors is not recommended. You just have to be uniform with your approach if you want to build a brand identity.

The most crucial element to get success with branded packaging is to make sure that you choose the right packaging solutions. The fundamental purpose of branded packaging is to convey who you are and what you offer without saying a word.

Tip to use brand packaging to create a brand identity

With the help of branded packaging, you can achieve several marketing objectives and goals. Here are some tips to help you create an impressive and functional branded packaging solution for your business.

Considering the brand message you want to convey

No matter how fancy your packaging is, it will have very little impact if it fails to convey the required brand message. A wrong brand message can be even more harmful. The best approach is to understand the kind of information you want your brand to share with your customers.

Figuring out the right way to use brand packaging solutions

Let’s explain it with an example. Suppose you have a product that consists of natural and non-toxic materials or ingredients. The reason you have this product is that your customer base is more attracted to natural products and sustainability. In such a scenario, you would have to use sustainable packaging materials to make your product stand out more in front of your potential and existing customers.

Working with a professional packaging supplier and designer

Using poor-quality packaging supplies would be the last thing you want. The design and quality of your packaging materials play a significant role in bringing your product to your audience’s attention. That is why you have to make sure that the source of your packaging supplies offers you the best quality packaging materials. You can discuss your requirements with your packaging vendor and designing experts to create top-quality packaging solutions for your products.

Is it Possible to Vacuum seal Every Bag Out there

Vacuum packaging is a new and revolutionary way in order to get rid of the air that’s in a container. It changes the atmosphere.  When you remove or reduce the oxygen, it boosts the shelf life by many times longer especially when items aren’t vacuum sealed. 

It’s a way to keep things preserved without needing chemicals. 

However, can you do this with every single bag? The short answer is not really. Most bags aren’t going to be able to work, so you need to make sure that you get the right bags before you do this.

Why won’t every single bag work? Well, it’s because of the rate of transmission of oxygen.  It’s basically how the air comes out of the bag after the sealing process. 

There are bags that have higher rates of oxygen transmission, which means they’re too porous, and air escapes this.  polypropylene and polyethylene also is another one that has a high rate.  That means that the air that’s removed will not be able to hold a vacuum, and that vacuum is lost once it’s closed up. 

You need specific types of barrier bags for the job, which is basically a barrier that’s put inside the bag.  This also does determine the type of oxygen transmission that happens. 

You want something that’s about 10 cc/100 in 2/24 for this to work.  This means that only 10 cubic centimeters of air lost in 100 inches of bag are lost in 24 hours. 

Now, in contrast, a standard bag that is about 450cc/100in 2/24 is not going to work.  It’s much larger, and often, it will impact the type of bag you need.

So what works? Well, here are some options. 

A Co Extruded Poly or Nylon Woven Bag 

This is a type of bag that’s used for all types of products. These ply woven kinds of bags are great for cheeses, meats, and a lot more, with most common of these being about 3 millimeters in thickness, and they have an OTR of less than five. 

They’re perfect as freezer bags, and packaging items for many months.  Sometimes, you can put dried fruit in there, and it will last months. The vacuum that’s used for the trail mix bags out there is held at different temps, including room temps.  The texture and taste had not changed and was still very fresh. 

This is one that’s good, and if you’re worried about the possible oxygen transmission, get a thicker bag to prevent this. 

Coextruded Nylon and Poly EVOH Bags 

This is another type of bag with EVOH in it, known as ethylene vinyl alcohol, and is mixed directly with the bag resin to create more of a barrier. It does give a grainier look to it than normal co-extruded bags.

This advantage is a lower transmission rate of oxygen.  This is something that can be good as well to add extra protection and is great for all products that might get compromised with the use of too much oxygen. Some products won’t spoil either, especially with these higher transmission rates of oxygen. However, some smells and flavors might be altered. This slight change might be good for some people, especially if they want to preserve items as well prior to them being packaged fully.

Getting the right bag matters, so make sure that you spend time finding the right barrier bags and other items to help with vacuum sealing, and you’ll be able to, through the use of this, build the ideal packaging experience that you wish to have too.