Using Custom Printed Tape To Build Brand Recognition

Advertising your company and building brand recognition seems to involve some complex and expensive steps. The good news is that multiple steps involved in building brand recognition do not cost you much time and money. Yet, they are as effective as any other marketing method. One of the most considerable ways to earn brand recognition is to use custom printed packing tape.

Here are some reasons why choosing a custom printed packing tape over a plain-looking tape is more beneficial.

Why use custom printed tape?

• The most fundamental advantage of using custom printed tape is that it helps increase your brand exposure. Using this tape makes your packages noticeable from the moment they leave your warehouse until reaching the customers’ doorsteps.
• With the help of printed tape, you emphasize that you have confidence in your products, and you are ready to pay attention to their details. That can help build the first good impression.
• Using printed tapes makes your packages more tamper-evident. That means you and your customers will be able to identify any tampering attempt quickly. It can help enhance your product safety significantly.
• Using printed packing tape, you can make your product more traceable. You can attach batch information and supplier’s details to the packing tape. That will help you make sure that package handlers do not end up putting your package in the wrong shipment.
• You can benefit from custom printed tape significantly when using a printed box is out of the question due to budget constraints or any other reason. Using it on plain boxes allows you to showcase your brand.

Printed tape options

You can choose from a variety of color options in printed tapes. You can print flood color onto the background and additional colors on the top.

You can also choose from different types of tape in terms of the materials used in their making.

Vinyl

• This tape is better than polypropylene tape in terms of tack and strength.
• It releases from the roll quietly.
• While it is strong, it can be ripped easily from the roll.
• It offers a long-lasting adhesion.

Acrylic

• This tape costs lower than vinyl tape.
• While it is strong and efficient, it makes noise when releasing from the roll.
• It works better with hand-held tape dispensers.
• Hand-held tape dispensers for this tape cost lower than other tape dispensers available.

Summary

Custom packing tape works well with all packaging applications. It is as durable as standard packing tape. The additional branding advantage makes this tape more effective in e-commerce packaging, especially when you want to avoid using printed boxes due to high costs. You can print a design, brand message, production use instructions, or business logo on these tapes to help your package stand out during the supply chain. It allows you to be loud and clear with your marketing strategy.

If you want to get these tapes, your best bet is to contact a packaging supplier. You can discuss your design options and ask for recommendations. Those vendors are usually experts in their fields, so they will give you the most appropriate suggestions.